Publications

My research and innovation programs focus on data and technology for marketing management and business strategy.

Institutional Papers

"Measuring Asymmetric Persistence and Interaction Effects of Media Exposures Across Platforms''

With Bryan Bollinger, Wharton Consumer Analytics Initiative paper  

"Corporate Social Responsibility for Kids' Sake: A Dynamic Model of Firm Participation"

With Rui Huang, UConn Zwick Center report

"Payment Choice with Consumer Panel Data" 

With Marc Rysman, Boston Federal Reserve paper

"Modeling Advertising Dynamics in a Differentiated Product Marketing Merger Analysis" 

With Adam Rabinowitz, UConn Zwick Center report

"The Generalized Extreme Value Choice Model for Skewed Preference"

UConn Zwick Center report

Publications

"Nonparametric Instrumental Variable Estimation in Practice"  

With Philip Shaw & Tao Chen, Journal of Econometric Methods, 5 (1), 2016

"A Study of Vertical Integration and Vertical Divestiture: The Case of Store Brand Milk Sourcing in Boston"

Journal of Economics and Management Strategy, 22 (1), 2013

"Assessing the Impact of Retailer Store Brand Presence on Manufacturer Brands in an Equilibrium Framework"  

With Ronald W. Cotterill,  The Journal of Industrial Economics, 53 (3), 2011

"A Structured Covariance Probit Demand Model"

PhD Dissertation - Awarded the 2010 Applebaum Award for best dissertation in Food Marketing in 2009