Thought Leadership

Explore Michael’s latest thoughts and perspectives on trends in AI, ML, data, analytics and predictive intelligence.

  • Heller Blog: To Get the Most Out of AI, Rethink How You Manage Data

  • Perspectives: Ontology Is the Hidden Force Powering Business Success with AI

  • AI and Workplace Equality: Leaders Discuss Innovation and the Future of Work at Davos

  • What is Blockchain’s Potential for Managing Data, Compute, and Models for AI?

  • AdAge: AI Prompting for Marketers – Lessons on how to Best Use Generative Technology

  • CFO.com: The CFO-CMO Partnership is the new dynamic duo.

  • Managing the Carbon Emissions out of Marketing

  • Are Businesses Ready to Do Without Third-Party Tracking and Can Generative AI Help?

  • Medium: Michael Cohen of Plus Company on the Future of Artificial Intelligence

  • CMSWire: The Practical Guide to AI-Powered Marketing

  • Deconstructing Data podcast: Practical Innovation Paths for Leveraging Value of AI

  • IBM Making Data Simple podcast: Gen AI in Marketing! Did I make this title or GenAI?

  • Marketing Brew: All things AI with Michael Cohen

  • Marketing Brew/ AI event coverage: AI Event coverage

  • Marketing Brew 2024 Speaker: Doing More with Less: Getting Creative with 1st Party Data

  • The Food Institute: How the Food Industry Can Use AI to Improve Holiday Sales

  • The Nantucket Project 2024 Speaker Video

  • ANA Masters of Marketing Speaker: Supercharging Creative Effectiveness with AI

  • AdWeek NY 2024 Speaker: Disrupting the AI Fear Cycle in Creativity

  • The Gathering Booth Activation 2023

  • Data to Dollars: What Marketing Looks Like in an AI World

  • DigiMarCon 2023 Speaker: Predictive Data Generation for New Agile Marketing Systems

  • AI is a Powerful Business and Marketing Tool – Here’s how to Utilize It

  • MSI 2017 Best Practices in Marketing ROI driven Performance Management

  • MSI 2016 Attribution for Decision Making with Scott Breitenother

  • MSI 2019 Test & Learn with Elea Fiet

  • Attribution Accelerator 2020 Cross-Channel Audience Impact Based Planning with Incomplete Consumer Data with Alyssa Blair Regions Bank

  • Implementing a Data Privacy Resilient, Cross Channel Impact Measurement Solution

  • Eliminating Advertising Waste using Advanced Analytics

  • Wharton Business Radio Marketing Matters: Do They Actually Work? Attribution As A New Way of Determining Whether Ads Work

  • Customer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, and Disappearing Cookies ANA

  • Predicting Audience Exposure From Privacy Screened Google ADH Data

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